Wednesday, November 25, 2009
J D Salinger in Magazines
A collector contacted me about her quest to find the magazine appearances of the 21 uncollected works of the legendarily reclusive genious J(erome) D(avid) Salinger (1919-), so I thought I'd share the information with all of you.
Obviously, Salinger's most recognized and collected work is "Catcher in the Rye" of which parts have appeared in magazines, but most of his other work is to be found in an assortment of magazines.
Nine Stories
Boston: Little, Brown, 1953, 302 pages
All first appearing in magazines:
A Perfect Day for Bananafish. The New Yorker, January 31, 1948,
Wiggily in Connecticut. The New Yorker, March 20, 1948,
Just Before the War with the Eskimos. The New Yorker, June 5, 1948,
The Laughing Man. The New Yorker, March 19, 1949
Down at the Dinghy. Harpers, April, 1949,
For Esmé - with Love and Squalor. The New Yorker, April 8, 1950
Pretty Mouth and Green my Eyes The New Yorker, July 14, 1951
De Daumier-Smith's Blue Period, World Review May, 1952
Teddy The New Yorker, January 31, 1953
"Franny" and "Zooey" first appeared in the The New Yorker on January 29, 1955 and May 4, 1957 respectively.
Aside from his Nine Stories, JD Salinger published twenty-two stories in various magazines which remain uncollected. Several attempts have been made to compile these stories together but have met stiff resistance by the author.
Much of the following information concerning the "uncollected" works and the links to the actual stories is culled from a great website devoted to Salinger www.deadaulfields.com
Spanning his literary career between the years 1940-1965, these stories display changes in both the author's style and message. While some are plainly of commercial quality, most are serious works containing an expansive gift of enlightenment and self-examination: that very-satisfying "Salinger moment".
"The Young Folks"
Story March/April 1940. "The Young Folks", was Salinger's first published story. It was published in Whit Burnett's Story magazine. Burnett was the teacher of short story writing at Columbia where Salinger took his course. Salinger himself was twenty one at the time of its publication. The story satirizes the selfish concerns of a pair of young adults at a party and the festering shallowness of their lives.
"Go See Eddie"
Kansas City Review December 1940. "Go See Eddie" is a tense story about a brother and sister. The brother tries to force his sister to go see Eddie about a job. In the process, he reveals his knowledge of her affair with a married man. "Go See Eddie" was initially submitted to Story magazine and then Esquire before being accepted by the Review. Forgotten for decades, this story was uncovered in 1963 by Salinger biographer Warren French. Reprinted in Massachusetts: Fiction: Form & Experience, 1969.
"The Hang of It"
Collier's July 12, 1941. A commercial tale of a soldier who just can't seem to get "The Hang of It". The positive ending to the story was fitting for the countries upcoming involvement in World War II and popular with the magazines of the time.Reprinted in Chicago, Consolidated Book Publishers Inc., The Kit book for Soldiers, Sailors, & Marines, 1942 & 1943.
"The Heart of a Broken Story"
Esquire September 1941."The Heart of a Broken Story" is Salinger's satirical story about the products of the slick magazines in the 30's and 40's. Salinger pokes fun at the formulaic boy meets girl stories that appear with regularity in the magazines. A very funny story, it also has a serious filp-side. The only story to be narrated by Salinger himself, it nonetheless shows his unwillingness to control his characters.
"The Long Debut of Lois Taggett"
Story September/October 1942."The Long Debut of Lois Taggett" is the tale of a debutante and her long process of coming out. Throughout this pessimistic story, Lois struggles to deal with the harshness of reality and maintain her own humanity. Before she can let go of pretense, she must first deal with a psychotic husband, a loveless second marriage, and her child's crib death. When, in 1963, Story magazine requested permission to reprint this story, Salinger declined. Reprinted in New York, Dutton, Story: The Fiction of The Forties, 1949, pages 153-162.
"Personal Notes of an Infantryman"
Collier's December 12, 1942, pp.96."Personal Notes of an Infantryman" is a War story about an older man trying to get in the military, and then overseas to combat with a surprise ending. Readers of "The Hang of It" will have a strong sense of deja vu at this story's end.
"The Varioni Brothers"
Saturday Evening Post July 17, 1943."The Varioni Brothers" is a short story dealing with two brothers, one a sensitive artist who's attempts at writing the great American novel are thwarted by the manipulations of his brother who forces him to write music instead of his book. Ultimately, the good brother is destroyed due to his brothers actions. Salinger had hoped that this story would be made into a movie, but it did not happen. Salinger was scornful of this story and hid the fact that it was analogous of the duality of his own nature. However, he ressurrected portions of this story in later works - primarily through the characters of Seymour and Buddy Glass.
"Both Parties Concerned"
Saturday Evening Post, February 20, 1944."Both Parties Concerned" is a story of a young couple and their baby. The story chronicles their struggles to mature from adolescence and the conflicts they encounter. This was an experimental work for Salinger, who used it to explore different character-types and vernacular. Readers will doubtlessly sense the presence of Holden Caulfield in its main character. It is possible that the character of Ruthie is based upon a Bainbridge, Georgia "peach" with whom Salinger had a romance. It was originally titled "Wake Me When It Thunders."
"Soft Boiled Sergeant"
Saturday Evening Post, April 15, 1944.Written before he had actually seen combat, "Soft-Boiled Sergeant" chronicles a young soldier's entry in the military and his contact with a good natured Staff Sergeant he could never forget. Despite its military setting and condemnation of phoniness, this is primarily a story about love written at a difficult stage in Salinger's personal life. It was originally titled "Death of a Dogface."
"Last Day of the Last Furlough"
Saturday Evening Post July 15, 1944."Last Day of the Last Furlough" covers the last days of furlough for Babe Gladwaller before he is shipped off to the war. Salinger claimed indifference toward this story but it remains an important work (ushering in "something new in [his] work"), and among his most intensely personal. He uses his own Army SSN number as Babe's, perhaps in reference to his own departure for the war. Babe spends most of the time with his little sister, Mattie, until his fellow soldier Vincent Caufield comes over to spend the evening with them before departing in the morning. In this story, Vincent announces his brother Holden has been reported Missing in Action. Babe and Mattie's relationship mirrors the future relationship between Holden and Phoebe. Babe's monologue to his sister is poignant and reminiscent of Holden's desire to catch innocence.
"Once a Week Won't Kill You"
Story November/December 1944, Once a Week Won't Kill You" is another of Salinger's stories dealing with the departure of a soldier for combat in Europe, and the soldiers request that his wife spend more time with his Aunt when he is gone. Oddly, this story was written when Salinger was already in England.
"A Boy in France"
Saturday Evening Post March 31,1945."A Boy in France" is one of the few stories in which Salinger deals with combat in the war. The setting is at the front, a soldier in his foxhole, trying to maintain his sanity by reading, and rereading a note sent from his sister. Again, Babe is a forunner of Holden and his relationship with his little sister Pheobe in Catcher in the Rye. This is a stark and symbolic tale with an inspiring ending. Like a number of Salinger's early stories, stylistically, "A Boy in France" is only a notch away from being pure poetry.
"Elaine"
Story March/April 1945. "Elaine" is a story of a beautiful but slow girl incapable of dealing with the real world and the people that that would take advantage of her. As the story progresses we become increasingly protective of Elaine. The story's ending convinces us of the wisdom and kindness of allowing different realities to different circumstances. But it also hints at the irretrivability of beauty once it has been crushed.
"This Sandwich Has No Mayonnaise"
Esquire October 1945. "This Sandwich Has No Mayonnaise" is the hauntingly poetic account of an anguished Vincent Caufield, Holden's older brother, who narrates this story as a sergeant waiting in the back of a troop truck of men preparing to go to a dance in town. Vincent's mind is totally caught up in thoughts about Holden though, who he has been told is Missing in Action. This story leaves Vincent in the throes of desperation and an unwillingness to accept. It is filled with peace-time reminiscences of the Caulfield family. Narrated in the first person, this is Salinger's first story told as stream-of-consciousness. Reprinted in New York, G. P. Putnam's Sons, The Armchair Esquire, 1958 & 1960, pp. 187-197.
"The Stranger"
Collier's December 1, 1945. Babe Gladwaller and his little sister Mattie reappear in "The Stranger". Babe feels it his responsibility to seek out Vincent Caulfield's former girlfriend (the king-hording Helen Beebers from "The Ocean Full of Bowling Balls") and tell her that Vincent has been killed in action. Afterwards, Babe has an epiphany through Mattie that changes his perception (much as Holden will have through Phoebe and Teddy will have watching his own sister drink milk) and renews him. As all three of the Caulfield brothers are dead at the time of this story, this is chronologically the last of the Caulfield stories.It is likely that Salinger refers to this story in a July 1945 letter to Ernest Hemingway.
"I'm Crazy"
Collier's December 22, 1945. "I'm Crazy" is an early version of Holden's departure from prep school that later shows up in The Catcher in the Rye. With minor alteration, much of this story is familiar to readers as the chapter where Holden visits Mr. Spencer. What sets this story apart from the Catcher version is the presence of an additional Caulfield sister and the clarity of Holden's resignation and compromise at the end.
"Slight Rebellion off Madison"
The New Yorker, December 1946. "Slight Rebellion off Madison" is an early version of a scene in The Catcher in the Rye. The story follows Holden when he is home from Pency and goes to the movies, then skating with Sally Hayes. Followed by his drunken calls to her apartment late at night. An early story, it is the first of Salinger's Caulfied works to be accepted for publication. Although written in 1941, the New Yorker witheld its publication until after the war. It has a strong Fitzgerald feel. Reprinted in New York, Random House, Wonderful Town: NY Stories from the New Yorker, David Remnick. 2000.
"A Young Girl in 1941 with No Waist at All"
Mademoiselle May 1947. "A Young Girl in 1941 with No Waist at All" is set on a cruise ships final voyage to Havana just prior to its conversion to use in WWII as a transport. The story involves a crew member falling in love with a engaged girl and their relationship on board. Salinger himself served as this ship's entertainment director in 1941 and is plainly the basis for Ray Kinsella, the story's main character.
"The Inverted Forest"
Cosmopolitan December 1947. "The Inverted Forest" is another one of Salinger's stories dealing with a great poet who is corrupted and prevented from his artistic calling by the negative influence of other people. This story examines the relationship of poetry to art, art to spirituality, and spirituality to revelation. One of Salinger's longer magazine pieces, it was understood by few readers and notably unpopular.Reprinted in Cosmopolitan Diamond Jubilee Iss, March, 1961, 111-32.
"A Girl I Knew"
Good Housekeeping February 1948."A Girl I Knew" is set in pre-WWII Austria and deals with an American in Vienna who falls in love with a Jewish girl just as the Nazis come to power. On his return to Vienna as a American soldier after the war, he seeks out the girl only to find she has been killed in a concentration camp. Despite its very funny begining, this story examines the human ability to commit and acquiesce to atrocities, and convicts all people for that capability. Although the extent of the love relationship remains unknown, the basic events of this story actually happened to Salinger. After the war, Salinger had a powerful desire to reunite with the girl depicted in this story, going as far as to ask Counter Intelligence for a transfer to Vienna. Originally titled "Wien, Wien".Reprinted in Best American Short Stories of 1949, 1949, pp 248-260.
"Blue Melody" or "Needle on a Scratchy Phonograph Record"
Cosmopolitan, September, 1948."Blue Melody", originally titled "Needle on a Scratchy Phonograph Record" is a story of Jazz and segregation. It follows a promising Jazz singer as her career climbs, only to have it end when her appendicitis bursts and no hospital will treat her. This story is Salinger's tribute to Blues great Bessie Smith and contains an appearance by the Varioni Brothers.
"Hapworth 16, 1924"
The New Yorker, (June 19, 1965), pp.32-113 "Hapworth 16, 1924" was supposed to be published in 1997 as the first new "book" of Salinger since "Raise High the Roofbeam, Carpenters" and "Seymour: An Introduction in 1963, but it has yet to occur. Originally published in the New Yorker the story is a long letter from Seymour to his parents from camp where he and Buddy are staying for the summer. Seymour shows himself an extremely precocious 7 year old. The letter is composed of Seymour's opinions and reflections on various topics, including his parents, Buddy, and his experiences while at the camp. While enlightening, it is tinged with a hint of misfit sadness. The letter is relayed to us by Buddy who has recently discovered its existence. Buddy is now grown and Seymour has been dead for a number of years, making this find a bittersweet one. The existence of the letter will surprise Glass fans as Seymour was notorious for avoiding letter-writing. The insights and perspectives contained in the letter are both remarkable and comforting. For Salinger fans, this is a vital work.
Astute book dealers and collectors are constantly searching for Salinger appearances in magazines. Testimony to this is that there are presently no "bargains" on ebay, with Salinger appearance dates notably sparse. http://www.bookfinder.com/ is the most comprehensive bookfinding site and presently there are a smattering of Salinger magazines listed between $100 and $600.
The Story appearances are the most expensive ($400-600 for the later appearances and, while there are none presently available, the first (Salinger's first published story) would likely bring somewhat more.
The Kansas City Review has to be the rarest of the bunch. Of the rest, World Review, Harper's and Mademoiselle are probably the most scarce (as is Truman Capote's first appearance in this magazine in 1945), followed by Cosmopolitan and Good Housekeeping. New Yorker's are available (I suspect Periodyssey has them all) and Collier's and The Saturday Evening Post were issued in the millions.
I guess Mr. Salinger would be miffed by this post considering Holden Caulfield's quote "Don't ever tell anybody anything" but it's more fun to tell!
Good hunting and a happy magazine thanksgiving to all.
Monday, November 16, 2009
The Latest Supplement (R-S) and a Little Bragging!
Just got back from the fabulous Mohonk Mountain House in New Paltz, New York where my "s.o." and I spent the weekend attending Will Shortz' annual "Wonderful World of Words" event. Aside from Will's usual expertise and hospitality, the guests included Dick Cavett and author/biographer Stefan Kanfer. Treasure hunts and puzzles galore, great food and great conversation- highly recommended.
I was a little sleepy this morning and "didn't want to go to school" but dutifully trudged into the office for a morning of neurology. Almost immediately, I received a call from the co-author of our FDR biography, Eric Fettmann, who read me the pre-publication review of our book in Publisher's Weekly. From there on in, the day was pretty darned good. Here's the review:
"This is a superior addition to the diseases-of-famous-men genre. Journalist Fettmann and neurologist Lomazow assert that they've discovered the true cause of FDR's 1945 death, building on a 1979 medical paper by Dr. Harry Goldsmith and revelations in the 1995 publication of the diary of FDR's cousin Daisy Suckley. A lifetime smoker, Roosevelt suffered from extremely high blood pressure. In 1944, a cardiologist found him in severe heart failure. Although historians blame these for his fatal stroke at the age of 63, the authors point out that photographs show a dark spot over his left eyebrow that grew throughout the 1930s. Experts nowadays agree it resembles a melanoma, a highly malignant skin cancer that often spreads to the brain. Metastatic cancer, not heart disease, may have produced the increasing frailty, weight loss, and confusion that alarmed observers during his final year. We will never know the truth, but the authors make a reasonable case. As a bonus, they recount Roosevelt's numerous medical problems and questionable care at the hands of a personal physician who relentlessly assured the public of the president's excellent health and possibly destroyed FDR's medical records after his death. (Jan.)"
Now back to magazines. As promised:
http://www.scribd.com/doc/22634043/r-s
Highlights include The Smoker, an amazing and unique magazine with the earliest illustrations of Palmer Cox, early baseball magazines and Ernest Hemingway's first literary appearance in his high school magazine.
Enjoy! In deference to Will Shortz, the next post will be on puzzle magazines and the great Sam Loyd.
C U again shortly!
I was a little sleepy this morning and "didn't want to go to school" but dutifully trudged into the office for a morning of neurology. Almost immediately, I received a call from the co-author of our FDR biography, Eric Fettmann, who read me the pre-publication review of our book in Publisher's Weekly. From there on in, the day was pretty darned good. Here's the review:
"This is a superior addition to the diseases-of-famous-men genre. Journalist Fettmann and neurologist Lomazow assert that they've discovered the true cause of FDR's 1945 death, building on a 1979 medical paper by Dr. Harry Goldsmith and revelations in the 1995 publication of the diary of FDR's cousin Daisy Suckley. A lifetime smoker, Roosevelt suffered from extremely high blood pressure. In 1944, a cardiologist found him in severe heart failure. Although historians blame these for his fatal stroke at the age of 63, the authors point out that photographs show a dark spot over his left eyebrow that grew throughout the 1930s. Experts nowadays agree it resembles a melanoma, a highly malignant skin cancer that often spreads to the brain. Metastatic cancer, not heart disease, may have produced the increasing frailty, weight loss, and confusion that alarmed observers during his final year. We will never know the truth, but the authors make a reasonable case. As a bonus, they recount Roosevelt's numerous medical problems and questionable care at the hands of a personal physician who relentlessly assured the public of the president's excellent health and possibly destroyed FDR's medical records after his death. (Jan.)"
Now back to magazines. As promised:
http://www.scribd.com/doc/22634043/r-s
Highlights include The Smoker, an amazing and unique magazine with the earliest illustrations of Palmer Cox, early baseball magazines and Ernest Hemingway's first literary appearance in his high school magazine.
Enjoy! In deference to Will Shortz, the next post will be on puzzle magazines and the great Sam Loyd.
C U again shortly!
Wednesday, November 11, 2009
Dr. Seuss and Magazines (with corrections)
Iconic American illustrator and author Theodor Seuss Geisel (1904- 1991) best known for his children's books, the first of which was written in 1937, had a long and successful association with numerous magazines throughout his career.
Geisel started using his middle name while contributing to and editing his college (Dartmouth) humor magazine, Jack-O-Lantern and acquired the "Doctor" after 1928. The commonly held story of using it after being suspended from extracurricular activities for violating prohibition in 1924 may be less than reliable. My recent interest in Geisel began after acquiring a copy of the humor magazine Judge with a marvelous cover illustration by Suess on ebay a few weeks ago.
This triggered considerable research into this interesting and talented man. Beginning with "Dr. Seuss American Icon" by Philip Nel (Continuum Books, 2004), then a conversation with the ever knowledgable Richard West, followed by a recent enlightening and delightful conversation with Seuss zealot Dr. Charles D. Cohen, author of the highly illustrated and informative"The Seuss, the Whole Seuss and Nothing but the Seuss" (Random House, 2004), I am now prepared to present a reasonably informative and accurate post.
Issues of Jack-O-Lantern are extremely hard to come by outside of the major Seuss collections.
There are approximately eighty Geisel appearances between October 1921 and May 1925. Prior to this he contributed to his Springfield, Massachusetts high school newspaper, The Central Recorder, in 1919 and 1920.
After a brief sojourn to Lincoln College, Oxford, where he met his future wife, Geisel returned to America and started his career in earnest, contributing to numerous national magazines, most notably the humor periodicals Judge (approximately 225 contributions betwen October 1927 and 1938) and Life (Approximately 85 contributions between July 1929 and July 1934).
These include the six most highly collected covers.
Judge (5)
March 23, 1929 (his first national magazine cover)
January 9, 1932
March 1933
June 1933
Life (1)
May 1933
All of these issues are scarce but when they show up they usually sell for $100-200, depending on condition.
Dr. Cohen also made me aware of an in-house publication of the Warren Telechron Company called Telechronicle. Seuss did five covers in 1932 and 1933, all of which are essentially unobtainable.
Other prominent magazine contributions include:
College Humor (about 20) 1929-October 1932
Liberty (over 20) Starting June 1932
as well as few for University Magazine (1933) New York Woman (1936) Collier's (beginning in 1937) Ballyhoo (starting in 1937) and The Saturday Evening Post.
As you can see the doctor was a very busy and successful guy at this time, and this does not even include hundreds of ads, most notably for "Flit" a bug spray!
Between 1941 and June 1942 Geisel devoted the bulk of his talents to a newspaper PM. His anti-isolationist, pro-FDR political views at this time are quite apparant. During the war he participated in and wrote some of the famous series of training films, originally conceived by director Frank Capra as head of "Army-Navy Screen Magazine" featuring Private Snafu http://en.wikipedia.org/wiki/Private_Snafu, an acronym for "Situation Normal- All Fouled (or insert approriate F word) Up!
After the war, the vast majority of time was spent on his classic children's books (over a hundred million copies in circulation) though there are a few random magazine appearances as well.
That pretty much does it for today. Its been an instructive and interesting learning experience and I'm happy to share it with you. Have a great day. C U again shortly.
My thanks to Dr. Cohen for his factual editing!
Saturday, November 7, 2009
The Present Issue of Fine Books and Collections Magazine
My sincere thanks to the editors for devoting the cover of this issue to my collection! I love this image as well. I mocked-up a prototype of a dust jacket for my 1995 book that I never used and this image, by Alphonse Mucha, originally appearing on Hearst's Magazine, was to be featured on it.
A link to the article is on the homepage.
The Latest Installmement of My 2005 Magazine Collection Supplement O-Q and a Great Collecting Story. Pennsylvania Magazine.
http://www.scribd.com/doc/22248011/o-q
For those of you that keep up with my 2005 supplement, here's the latest installment. A pot-pourri of wonderful images and information about American magazines that I obtained between 1995 and 2005.
So that's how to do it. You can obtain great material even from very knowlegeable dealers when they are selling material out of their area of expertise.
For those of you that keep up with my 2005 supplement, here's the latest installment. A pot-pourri of wonderful images and information about American magazines that I obtained between 1995 and 2005.
A great way of showcasing the variety and depth of what I collect, annotated with bibiographic references.
The most valuable is clearly the complete run of Pennsylvania Magazine, including all the engravings. Today, this would be an impossible task and would approach six figures to obtain.
A great collecting story is how I obtained the complete April 1776 issue, notable for two very important contents: the appearance of former slave Phillis Wheatley's "Ode to George Washington" (the first literary work published by an African-American) and the first American Map of Virginia. Both of these today would approach 5 figures in value.
The magazine without the map was obtained from issues obtained by The Print Shop on Lexington Avenue in NYC. They had a complete copy but obtained the issue for the map. Hence, they had little or no appreciation of the value of the contents, so I was able to buy it for a small fraction of its value.
Just a few months later, the map was obtained from Mark Mitchell ( I believe for under $2000), a prominent dealer in African-Americana. He understood completely the value of the Wheatley contribution but had very little appreciation of the true value of the map and was quite willing to part with it!
By the way, here's the other scarce and highly valuable map from the June 1776 issue (the extreme importance of the contents of this issue having been discussued in a prior post)
So that's how to do it. You can obtain great material even from very knowlegeable dealers when they are selling material out of their area of expertise.
So, as they say in Latin: Scientia potestas est or, alternatively Scientia ops est
and in Greek: Η γνώση είναι δύναμη.
KNOWLEDGE IS POWER!
Monday, November 2, 2009
More on Early Television
First of all, I have already heard back from Jack R. My 1938 Bernadette Peters look-alike cover was created by Earle Bergey, not Enoch Bolles. Nonetheless a great image.
I also have some additional info from Bob Reed about early TV programming guides and then a little suprise.
From Bob (once again with a little copy editing):
"Chicago was blessed as one of the select few burgs by what are now commonly referred to as ‘pioneer’ television stations. I made a cursory ‘surfing’ of internet sites and determined that there were less than a dozen such outlets that were already operating before and during the Second World War: a couple in Hollywood, the Philco station in Philadelphia, one in Washington D. C., another at the General Electric Laboratories in Schenectady, New York plus, of course, the Big Apple trio: flagship stations of the NBC, CBS and Dumont networks.
It signed on as the ‘experimental’ W9XBX on August 29, 1940 and went fully ’commercial’ as WBKB on October 13, 1943. When there is but one broadcaster in town, the choice is simple - - turning the electronic monster on or off. The station, in order to encourage viewership, compiled a comprehensive list of the names and addresses of all known set owners in the region and mailed each of them a little card every week with a detailed rundown of what was supposed to be shown.
In the spring of 1948, a second Windy City operation, WGN, came on the airwaves. Shortly thereafter, the 4 partners who started Television Forecast stepped into the scene. The group was collectively rather well heeled, as they reached into their deep pockets and took over the operation from WBKB. Suddenly, without any fanfare, the quartet started shipping copies of the new magazine to every single person on the lengthy roster. Amazing! One week you got a hunk of cardboard in your mailbox, and the iconic Volume 1 # 1 the next (illustrated in the previous blog).
This incredible bit of largesse went unchecked for several weeks, until this full page announcement finally appeared in the June 20-26, 1948 number:
“Our trial period is over and you, the television owners, advertisers, advertising agencies and television stations say that we are IN. We appreciate the confidence and approval you expressed in your letters and phone calls. At first Television Forecast concerned itself chiefly with program listings. Since that time we have received numerous requests for additional information concerning television - factual material about broadcasts and broadcasters, technical data, etc. Now and in the future, Television Forecast plans to meet your requests and to anticipate and fulfill your interests and demands. This issue is a step in that direction. Our original intention was to underwrite the expense of publishing Television Forecast entirely with advertising. However these expenses proved to be more than we anticipated, especially with our new features and services. We know the kind of a publication you want, and we feel confident that you will give it your support. Therefore, we are asking you to mail us $ 2.00 (in the attached, postage free envelope) for a one year subscription (52 issues). This is a special offer for charter subscribers only.”
For more than a month afterward, there is the same “please answer” announcement on the back cover of the mag, until the August 2-8, 1948 Forecast - - the thirteenth issue published - - when there is this final plea given:“Sorry - But This Your Last Free Issue. We’ve given you a little time, folks! But now that we’re completely readjusted to a paid subscription, the free introductory issues of Television Forecast must stop. You have until August 7, 1948 to send in your Charter subscription of $ 2.00. Starting August 8, 1948, the rate will be $ 3.00. So save yourself a dollar! Take advantage of the Charter Membership rate and mail your $ 2.00 TODAY.”
Now skip ahead mentally a couple of annums to a piece in the May 6-12, 1950 second anniversary issue of the Chicago TV Forecast entitled “Remember Way Back When? It is illustrated with postage stamp sized photos of the covers of three issues with these captions: May 9, 1948 16,000 copies; May 7, 1949 31,000 copies and May 6, 1950 145,513 copies. Compared with the starting circulation scenarios of the other major prenationals, that 16K is an enormous number - - enough so that pack rat accumulations of said '48 stuff do turn up on a fairly regular basis for the eBay crowd.
The most powerful incentive for a die hard collector there is to open up his wallet wide is that realization that you’ll never see this again - - like yours truly with that first Philadelphia Local Televiser last week. You never have to feel that way with Chi Town."
Heres that mailer that Bob referred to that was sent to all TV owners:
This exquisitely rare TV mag from 1931 (My friend Joe and I split the only three issues I have ever seen or heard of. Of course, I took the first and he the second and third.
When I read Bob's note about TV Forecast, I recalled that inside the front cover there is a roster of all functioning 1931 TV Stations. I doubt this has been reproduced anywhere else so here it is:
One website states that at the maximum, there were 45 stations operating.
OK. Now off to have the best thin crust pizza in New Jersey and then game 5 of the World Series.
Enoch Bolles?
After a couple of "heavy" academic posts, I thought I'd revert to the purely whimsical and aesthetic part of magazine collecting.
When I saw this 1938 cover at a pulpcon a few years ago I just had to own it. I hadn't seen the image anywhere else (or since) and it instantly reminded me of Bernadette Peters.
When someone name Jack R. responded to my Enoch Bolles halloween cover with a link to his great website devoted to Bolles http://enochbolles.blogspot.com , I searched the images that once again reminded me of the one above.
Bolles did do other covers for this obscure "girly" pulp:
So is mine a Bolles? No apparant attribution inside or signature on the cover. I'll leave it to my readers, many of whom appear to enfatuated with "good girl art" as am I.
I'll keep you posted.
P.S. I heard from the guy that bid me up on the Local Televisor. A very nice fellow from Colorado and a prior acquaintance of Bob Reed. Its fun to hear from all of you collectors out there.
Still no winner of my "who's picture is this?" contest.
Have a great day.
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